Leveraging Free Marketing With Your Pet Sitting Business
Do you want a way to greatly increase your revenue potential for years to come? One of the best ways to do this is by leveraging free marketing. What do I mean by this? By correctly utilizing Google, Yelp and your overall online presence, you’ll save a ton of money on marketing and instead, you’ll put that money back in your own pocket (or invest it in your company in a different way). What does it take to do this successfully? Time, consistency and some basic knowledge on SEO (search engine optimization). Let’s get started!
Once you have your website up and going, you’ll want to first optimize it by using best SEO practices. Some of these practices include:
1) Update your content on a regular basis.
Writing content that’s rich with keywords on your blog can boost your search engine rankings. Blog posts don’t have to be long either - they can be shorter updates about any specific topics you’re targeting. Do you have a Google Business Page? Make sure to update that as well with your blog posts.
2) Publish authoritative and relevant material.
The biggest factor that affects search engine rankings is quality content. Great content is created specifically for your intended user and increases site traffic - which in turn, improves your site's authority and relevance. Practice your writing skills will come with great payoff!
3) Use alt tags.
Alt tags are used when describing an image or video - they allow search engines to locate your page, which is critical. Check out more info by clicking here.
4) Use backlinks.
Back links are links on websites other than your own that go back to a page on your website. They can also be called inbound links because they represent another website's traffic coming to your own pet sitting website. The quality and quantity of your backlinks can help you rank higher in search engines such as Google, Yahoo and Bing. They are considered an indicator of how popular your website is with users. Implementing, managing, and analyzing the performance of backlinks is big when optimizing SEO. You can check out more information on backlinks by clicking here.
5) Metadata
Metadata on your pet sitting site lets Google’s algorithm understand whether the contents of your website is relevant and valuable to your visitors. Generally speaking, it helps organize your website in the eyes of Google - and it’s what creates the context of the content you have on your pet sitting website. Without meta data, the search engines have to guess what your webpage is about, and are much less likely to rank your site well. Learn more about Metadata by clicking here.
It’s important to set your website / online presence up for success from the very beginning. If you don’t, you’ll be shooting yourself in the foot by not taking full advantage of the free marketing tools available at the tips of your fingers. Personally speaking, it’s saved me (and continues to do so) thousands of dollars that I would have otherwise spent on marketing. Take a look at Google Ad-words and you’ll see how expensive it can be to advertise. Ideally, you want to be recognized on Google organically. That’s a huge win! Set your website (and online presence) up correctly from the beginning using best SEO practices, be consistent with publishing relevant content, and give it some time - that’s the formula for success!